Anyone can design a website. But not everyone can use cutting-edge, responsive design to maximise the user experience and create a site that's effective, adaptable and cost-efficient.
Adonis can. We use Joomla!, one of the most innovative and creative web development tools on the market. But most importantly we use our expertise, experience and creative know-how to make sure your website is bringing in business from day one.
HiPPOS and the psychology of online success
No, not the aquatic mammal, in this instance we're talking about the 'Highest Paid Person in the Office' (or alternatively the 'Highest Paid Person's Opinion'). This is a business concept that concludes that it's not the opinion of company leaders that really matter when it comes to effective marketing and high conversion rates, as they can put a false skew on your initial research data and, subsequently, your strategy. They are often so self-assured that they are right that they refuse to take into account any data that contradicts their opinion. HiPPOs could be costing your business money.
At Adonis, we don't just listen to HiPPOs, we listen to everyone, including the people at the coalface of your business – the sales teams working day in, day out, to bring in the customers. They often have a much better understanding of how the market is reacting to your website than remote bosses. So we factor in their experience into our research before we start developing your online site and strategy, so that we can help maximise your ROI. It also builds up company loyalty too, as everyone is invested in the success of the venture.
No cookies allowed
The problem with most website design is that it is developed with a 'cookie cutter' mentality. If your competitor's site is successful then the obvious answer is to create a site that's similar to theirs, right? Wrong. What works for them may not fit in with your unique business model. At Adonis, each website we develop is unique to the client. We don't like cookies. Unless they're the chocolate chip type.
We used a couple of phrases earlier on that you may not be familiar with. The first is 'responsive design'. Why is this important? Well, a website design should never be 'static'. Your business is evolving, as is the e-commerce world you're operating in. You also need your site to be easy to use for first-time visitors. So responsive design incorporates features that minimise things that annoy browsers such as excessive scrolling or resizing to fit a mobile screen. Responsive design also makes sure that no matter what viewing platform your visitors use (including smartphones, tablets and PCs), the site looks as good and is just as easy to navigate. RD maximises your site's ability to adapt to new browser techniques, so you never lose a sale.
The User Experience
We believe that your business website or e-commerce shop should attract your perfect customers and keep them there. The one thing that will achieve this is a good 'user experience'. If a user finds the site informative, easy to use and is encouraged to interact then you have a greater chance of turning that user into a customer.
Optimising for great search results
Joomla! allows us to not only build a great website, but to monitor its effectiveness too. So we can construct your website and incorporate SEO (search engine optimisation) best practices, so you achieve great SERPS ratings (basically, getting to the top of P1 on Google) and attract those all-important visitors.
Every business is unique, and its interactions with its customers will be just as remarkable. We'll work with you to develop an individual plan on how to effectively use tools like social media and positive link building to help your website gain audience and market share. Joomla! lets us monitor how effective that strategy is, and course correct as and when necessary to respond to changing market demands.
Pay monthly websites
Get your new website up and running and spread the cost with our monthly payment plan option. Investing in a professionally designed website has never been easier, or made better business sense.
Talk to the Joomla! experts at Adonis now to find out how this innovative design system can benefit you and your business plan.